As a glamorous TV presenter on one of daytime TV's biggest show, Holly Willoughby isn't a name you'd associate with domesticity.
However, away from the cameras, Holly is a devoted wife and mother to husband Dan Baldwin and their two children Harry and Belle.
So when it came to modelling her latest collection for Very.co.uk, the 31-year-old decided to play up to the domestic goddess stereotype.
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Careful you don't slip in those heels! Holly
Willoughby mops the floor... while wearing vertiginous heels as she
models her new Very.co.uk collection
In one shot, she wears a teal cowl-neck dress and very high-heels as she mops the kitchen floor.
And in another image, she shows off her toned back in a daring backless, floor-length velvet maxi dress.
Holly and her best friend Fearne Cotton have created collections for Very for several years now.
In an interview with Glamour magazine earlier this year, she described her style as 'sophisticated, comfortable and sexy - in a comfortable way, not an overtly sexy way'.
She added: 'I know what works for my body now.
'As I've grown up, I definitely have become less experimental; I know what shapes work for me and what doesn't. I don't tend to follow trends anymore; I like to do my own thing with a nod to what's trendy at that time.
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