Yasmin Le Bon, 48, looks half her age as she is announced the brand new face for Monsoon's Spring Summer 2013 campaign.
The Iranian-British model features in a laid-back 70s style shoot alongside equally alluring daughter Amber, 23. They almost look like sisters.
The
mother-of-three - who has enjoyed a thirty year career and continues to
grace the pages of fashion bibles Vogue and Harper’s Bazaar - makes her
campaign debut for the London-based global inspired brand, following in
the steps of former Monsoon supermodels Rosie Huntington-Whiteley, Lily
Donaldson and Alessandra Ambrosio.

The mother and daughter model duo look more like sisters in the Monsoon Heritage campaign
The
campaign was shot by iconic fashion photographer, Anders Overgaard in
Rajasthan, India; the heartland of hand-block printing and the location
of Monsoon’s original 1974 campaign shoot.
Beautifully
styled by fashion guru and editor of the world-famous Cheap Date
magazine Bay Garnett, the shots capture the intricate details of the
collection that Monsoon is renowned for.

Le Bon, 48, looks half her age in the hippie chic, Middle Eastern princess style photographs
Yasmin’s
daughter, Amber, is seen alongside her mother modelling the Limited
Edition Heritage Collection in celebration of Monsoon’s 40th
Anniversary.
Amber also models Monsoon’s collaboration with students from the Royal College of Art and Monsoon’s sister brand, Fusion.
The SS13 campaign launches in stores and in print in March 2013.

Yasmin wears KAFTAN, £79, sizes s-l; BANGLES, £16 for set, and SANDALS, £25, sizes 3-8

Amber
wears (left) Cotton shirt, £45; Cotton skirt, £65, both sizes 8-18;
Necklace, £22, and Sandals, £35, sizes 3-8.Yasmin wears cotton top, £16,
sizes s-xl; cotton Trousers, £45, sizes 8-18; scarf, £35, and Sandals,
£29, sizes 3-8

Yasmin
wears Cotton dress, £69, sizes 8-22; Cotton scarf, £29; earrings, £16;
pompom necklace, £29; silver necklace, £39; Bangles, £16 for set, and
Sandals, £25, sizes 3-8

Yasmin
wears (left) Cotton shirt, £45, sizes 8-18; Cotton skirt, £55, sizes
s-l; Necklace, £39; Bangles, £16 for set, and Sandals, £35, sizes 3-8.
Amber wears embellished cotton waistcoat, £79, sizes 8-18; Cotton skirt,
£55, sizes s-l; Bangles, £16 for set, and SandalS, £25, sizes 3-8
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